Product Branding Exercise: "VIBED! Nootropic Lemon Sparkling Beverage"

This project was a branding exercise in creating a fictional beverage brand that brings to light any cultural issue one wishes to bring awareness to. 

This brand serves to highlight the phenomenon of "vibing" in the jazz community, which consists of harrassment or other passive aggressive behavior against less-seasoned musicians in an effort to encourage the musician to improve. Not only does it highlight the phenomenon but it pokes fun at it, and showcases the pros and cons.

The illustrations were hand-drawn by me and scanned into Illustrator.

The radio ad features audio that does not belong to me (Credit: ABRSM Tenor Sax Tunes, Grade 4, "A Night In Tunisia").